Tan Siok Siok (SG) about crowdsourcing

I am sitting at Brucknerhaus Linz at Ars Electronica Festival 2011 and following the presentations of Public Square Squared. One of the presentations have been done by Tan Siok Siok and she presented her videowork www.twittamentary.com. She also mentioned:

Crowdsourcing is ike a real time jazz ensenble, that is improvising all the time: actually things end up being included, that have not being planned before. And it´s hard work but rewardable…

So it is. Isn´t it? Does something called “the quality of a collective” exist? if so, what is the additional value apart from that?

 

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